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The design and pricing of bundles : a review of normative guidelines and practical approaches
Venkatesh, R.; Mahajan, Vijay - In: Handbook of pricing research in marketing, (pp. 232-257). 2009
Persistent link: https://www.econbiz.de/10003819735
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Optimal bundling of technological products with network externality
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: Management science : journal of the Institute for … 56 (2010) 12, pp. 2224-2236
Persistent link: https://www.econbiz.de/10008809521
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
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A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg; Mahajan, Vijay - In: Optimal bundling : marketing strategies for improving …, (pp. 157-174). 1999
Persistent link: https://www.econbiz.de/10001425122
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Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999
Persistent link: https://www.econbiz.de/10001425129