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Product form bundling : implications for marketing digital products
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian Thomas - In: Journal of retailing 84 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
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Bundling and unbundling of electronic content
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian T. - In: E-commerce and the digital economy, (pp. 112-129). 2006
Persistent link: https://www.econbiz.de/10003427314
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Marketing of digital products
Koukova, Nevena T. - 2005
Persistent link: https://www.econbiz.de/10003952925
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To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan; Srivastava, Joydeep - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
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Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep; Chakravarti, Dipankar - In: Journal of marketing research : JMR 48 (2011) 5, pp. 910-919
Persistent link: https://www.econbiz.de/10009355017