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~subject:"Licence"
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Licence
Consumer behaviour
83,658
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Mukherjee, Arijit
64
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25
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25
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24
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23
Lichtenthaler, Ulrich
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Fan, Cuihong
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Research policy : policy, management and economic studies of science, technology and innovation
68
International journal of industrial organization
47
Telecommunications policy : the international journal of digital economy, data sciences and new media
47
NBER working paper series
42
NBER Working Paper
41
Working paper / National Bureau of Economic Research, Inc.
40
Discussion paper / Centre for Economic Policy Research
33
The Manchester School
31
CESifo working papers
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The journal of technology transfer
28
Economics letters
25
International journal of intellectual property management : IJIPM
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Economic modelling
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Economics of innovation and new technology
21
Discussion papers / Governance and the Efficiency of Economic Systems
18
International review of economics & finance : IREF
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Journal of economics & management strategy : JEMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
17
Technological forecasting & social change : an international journal
16
Games and economic behavior
15
Journal of economics
15
Research paper
15
Technovation : the international journal of technological innovation, entrepreneurship and technology management
15
European journal of operational research : EJOR
14
Review of industrial organization : RIO
14
Information economics and policy : IEP
13
Review of industrial organization
13
Discussion papers / CEPR
12
Discussion papers in economics / School of Economics
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Journal of competition law & economics
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The journal of industrial economics
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Mathematical social sciences
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RIETI discussion paper series
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Industrial and corporate change
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R & D management
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International journal of technology management : IJTM
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Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
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ECONIS (ZBW)
3,480
RePEc
4
Other ZBW resources
1
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1
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1
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
2
Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitria
; …
- In:
Sport management cultures
,
(pp. 89-111)
.
2014
Persistent link: https://www.econbiz.de/10010365527
Saved in:
3
Merchandising
Flohr, Eckhard
- In:
Das Franchise-System : Handbuch für Franchisegeber und …
,
(pp. 507-510)
.
2008
Persistent link: https://www.econbiz.de/10003701208
Saved in:
4
Merchandising and Licensing
Höch, Dominik
;
Schertz, Christian
- In:
Kulturmarketing
,
(pp. 293-303)
.
2008
Persistent link: https://www.econbiz.de/10003682377
Saved in:
5
License to overkill
Nunes, Paul F.
- In:
Marketing through minefields
,
(pp. 65-89)
.
2008
Persistent link: https://www.econbiz.de/10003813881
Saved in:
6
Merchandising und Licensing für Rundfunkunternehmen
Brem, Christian
-
2002
Persistent link: https://www.econbiz.de/10013417675
Saved in:
7
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
8
Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
Saved in:
9
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
Saved in:
10
Software licensing in the case of no network effects
Li, Shengli
;
Cheng, Hsing Kenneth
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 323-333)
.
2012
Persistent link: https://www.econbiz.de/10009549286
Saved in:
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