Similar Search Results

The effects of buyer-supplier relationships on buyer competitiveness

Prior, Daniel D. - In: The journal of business & industrial marketing 27 (2012) 2, pp. 100-114

Persistent link: https://www.econbiz.de/10009511744

Effects of customer equity drivers on customer loyalty in B2B context

Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346

Persistent link: https://www.econbiz.de/10009747467

Supply chain performance flexibility in the Australian beef industry

Jie, Ferry; Parton, Kevin A.; Mustafid - In: International journal of logistics : research and … 19 (2016) 4, pp. 300-317

Persistent link: https://www.econbiz.de/10011584503

How the young adult consumer segment responds to trusty and committed marketing relationship

Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935

Persistent link: https://www.econbiz.de/10011970101

Power and relationship quality in supply chains : the case of the Australian organic fruit and vegetable industry

Bandara, Sumangala; Leckie, Civilai; Lobo, Antonio; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 501-518

Persistent link: https://www.econbiz.de/10011739458

Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches

Falkenreck, Christine - 2010

Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...