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Industrial marketing strategy
Webster, Frederick E. - 1979
Persistent link: https://www.econbiz.de/10013490343
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003284144
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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
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The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin; Jia, Flora Fang; Cai, Shaohan - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
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The exercise and acceptance of power in an industrial channel dyad
Low, Wen-Shinn; Lee, Han-Tzong - In: Journal of business-to-business marketing 23 (2016) 2, pp. 135-151
Persistent link: https://www.econbiz.de/10011515733
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The artist-art dealer relationship as a marketing channel
Cellini, Roberto; Cuccia, Tiziana - In: Research in economics : an international review of economics 68 (2014) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10010465736
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Vertrauen zwischen Hersteller und Handel : theoretische Hintergründe und Implikationen für das Vertikale Marketing
Moattar, Banafsheh; Franzen, Sven; Tunder, Ralph - 2004
Persistent link: https://www.econbiz.de/10003148686
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Relationship marketing and distribution channels
Weitz, Barton A.; Jap, Sandy D. - In: Handbook of relationship marketing, (pp. 209-244). 2000
Persistent link: https://www.econbiz.de/10001559319
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Innovations and food chain actors‘ behavior : [kumulative Habilitation]
Bavorová, Miroslava - 2017
; marketing channels …
Persistent link: https://www.econbiz.de/10012613099
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Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia
I Made Sukresna; Hamilton, John R.; Tee, Singwhat - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 525-546
Persistent link: https://www.econbiz.de/10011585252