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Managing the distribution channel relationship with e-wholesalers : hotel operators' perspective
Myung, Eunha; Li, Lan; Bai, Billy - In: Journal of hospitality marketing & management 18 (2009) 8, pp. 811-828
Persistent link: https://www.econbiz.de/10003923304
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The evolution of marketing channels : trends and research directions
Watson, George F., IV.; Worm, Stefan; Palmatier, Robert W. - In: Journal of retailing 91 (2015) 4, pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
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The importance of wholesalers in Jordanian marketing channels
Hussein, Raef T. - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 75-88
Persistent link: https://www.econbiz.de/10009232301
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The impacts of sales efforts and mode of payment on the competition between agent and retailer
Duan, Housheng; Deng, Sijing; Song, Haiqing; Xu, Jiayan - In: Omega : the international journal of management science 103 (2021), pp. 1-27
Persistent link: https://www.econbiz.de/10012581754
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Selecting optimal intermediary channels in emerging markets : the case of Vietnamese toiletries
Ihara, Motoi - In: Journal of marketing channels : distribution systems, … 26 (2020) 3, pp. 194-207
Persistent link: https://www.econbiz.de/10012258201
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Benefits, challenges and trade-offs : buyer and contract characteristics valued by small farm suppliers to wholesale marketing channels
Barrowclough, Michael; Boys, Kathryn A.; Carpio, Carlos E. - In: Journal of agricultural and resource economics : JARE ; … 44 (2019) 3, pp. 605-623
Persistent link: https://www.econbiz.de/10012120120
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Benefit of consumer showrooming for a physical retailer : a distribution channel perspective
Hao, Lin; Kumar, Subodha - In: Management science : journal of the Institute for … 70 (2024) 8, pp. 5208-5225
Persistent link: https://www.econbiz.de/10015047058
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A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till; Hildebrandt, Lutz - 2008
In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...
Persistent link: https://www.econbiz.de/10003796133
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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Dialogkommunikation im Relationship Marketing : Kosten-Nutzen-Analyse zur Steuerung von Interaktionsbeziehungen
Lischka, Andreas - 2000
Persistent link: https://www.econbiz.de/10001459427