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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Marketingtheorie
3,036
Marketing theory
2,937
Marketing
843
Theorie
615
Theory
612
Marketingmanagement
552
Marketing management
543
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Service-Dominant Logic
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History of economic thought
203
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109
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B-to-B-Marketing
99
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88
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Lusch, Robert F.
3
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2
Douven, Salima S.
2
Frow, Pennie
2
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2
Hughes, Tim
2
Jacob, Frank
2
Johnston, Wesley J.
2
Koppelmann, Udo
2
Lindgreen, Adam
2
Lucco, Andreas
2
Palmatier, Robert W.
2
Payne, Adrian
2
Schwencke, Moritz
2
Sheth, Jagdish N.
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Tzempelikos, Nektarios
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Ulaga, Wolfgang
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Vafeas, Mario
2
Ahlert, Dieter
1
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1
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Baumgarth, Carsten
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Bilińska-Reformat, Katarzyna
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Chatterjee, Sharmila C.
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Chiu, Hung-Chang
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Cova, Bernard
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Dalli, Daniele
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DeLeon, Anthony J.
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Di Benedetto, C. Anthony
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1
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Cranfield School of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
21
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
5
Journal of business-to-business marketing
5
Marketing theory
5
SpringerLink / Bücher
3
European journal of marketing : EJM
2
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2
Journal of the Academy of Marketing Science
2
The impact of theory on representations of the consumer and the marketing organisation
2
The journal of services marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science / Angewandte Marketingforschung
1
Basler Schriften zum Marketing
1
Developing digital marketing : relationship perspectives
1
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
1
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Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
History of marketing thought ; Volume 2
1
International journal of retail and distribution management
1
International journal of services and operations management
1
Inventi impact: retailing & consumer services
1
Journal of Business & Industrial Marketing
1
Journal of business logistics
1
Journal of business market management : JBM
1
Journal of customer behaviour
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research
1
Journal of service management
1
Macmillan business
1
Management decision : MD
1
Marketing and multicultural diversity
1
Marketing-mix strategies - product strategy and promotion strategy
1
Planung in kleinen und mittleren Unternehmen
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Research series / Erasmus University Rotterdam
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
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1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
88
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1
Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
Saved in:
2
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
3
Relationship marketing : looking backwards towards the future
Payne, Adrian
;
Frow, Pennie
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10011615610
Saved in:
4
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
5
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
6
Service network value co-creation : defining the roles of the generic actor
Ekman, Peter
;
Raggio, Randle D.
;
Thompson, Steven M.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
Saved in:
7
End-user contribution to logistics value co-creation : a series of exploratory studies
Bahn, Kenneth D.
;
Granzin, Kent L.
;
Tokman, Mert
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010503353
Saved in:
8
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
9
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
10
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
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