Similar Search Results

Subcontractors' business relationships as risk sources in project networks

Artto, Karlos; Eloranta, Kirsi; Kujala, Jaakko - In: International journal of managing projects in business 1 (2008) 1, pp. 88-106

Persistent link: https://www.econbiz.de/10003933540

Organizing in the context of global project-based firm : the case of sales-operations interface

Turkulainen, Virpi; Kujala, Jaakko; Artto, Karlos; … - In: Industrial marketing management : the international … 42 (2013) 2, pp. 223-233

Persistent link: https://www.econbiz.de/10009734944

Supplier involvement in rapid development

Niskanen, Taneli; Hänninen, Kai; Kujala, Jaakko - In: International journal of management & enterprise … 14 (2015) 4, pp. 273-287

Persistent link: https://www.econbiz.de/10011503647

Purchasing strategies and value creation in industrial turnkey projects

Ahola, Tuomas; Laitinen, Eino; Kujala, Jaakko; … - In: International journal of project management : the … 26 (2008) 1, pp. 87-94

Persistent link: https://www.econbiz.de/10003628966

Adoption of corporate branding by managers : case of a Nordic business-to-business company

Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 80-91

Persistent link: https://www.econbiz.de/10003763486

Significance of corporate brand for business-to-business companies

Aspara, Jaakko; Tikkanen, Henrikki - In: The marketing review 8 (2008) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10003674768

Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes

Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-630

Persistent link: https://www.econbiz.de/10009010607

"Managerial storytelling" : how we produce managerial and academic stories in qualitative B2B case study research

Hietanen, Joel; Sihvonen, Antti; Tikkanen, Henrikki; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 295-310

Persistent link: https://www.econbiz.de/10010408199

Exploration and Exploitation Across Three Resource Classes : Market/Customer Intelligence, Brands/Bonds, and Technologies/Processes

Aspara, Jaakko - 2010

Purpose. Long-run corporate success requires engagement in two types of innovative activities: exploitation and exploration. However, earlier research has focused on exploration and exploitation concerning a firm's technologies. The purpose of the present article is to explicitly examine...

Persistent link: https://www.econbiz.de/10013138846

Is this company a lead customer? : estimating stages of B2B buying journey

Marvasti, Neda B.; Huhtala, Juho-Petteri; Yousefi, Zeinab R. - In: Industrial marketing management : the international … 97 (2021), pp. 126-133

Persistent link: https://www.econbiz.de/10013206314