Showing 1 - 6 of 6
Persistent link: https://www.econbiz.de/10003851180
Persistent link: https://www.econbiz.de/10003851198
Persistent link: https://www.econbiz.de/10011347848
Persistent link: https://www.econbiz.de/10003814692
Persistent link: https://www.econbiz.de/10012177568
1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship...
Persistent link: https://www.econbiz.de/10012683000