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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Markenartikel
9,241
Brand
8,201
Brand management
5,570
Markenführung
5,566
Konsumentenverhalten
4,554
Consumer behaviour
4,550
Business-to-business marketing
3,535
Markenimage
3,491
B-to-B-Marketing
3,477
Brand image
3,462
Relationship marketing
2,063
Beziehungsmarketing
2,053
Supplier relationship management
1,658
Theorie
1,108
Theory
1,100
Deutschland
1,039
Marketingmanagement
971
Marketing management
952
Germany
791
Social Web
722
Social web
722
USA
641
Online-Marketing
637
Internet marketing
626
United States
620
Marketing
613
Business-to-Business-Marketing
580
Werbewirkung
563
Advertising effects
553
Handelsmarke
535
Electronic Commerce
521
Store brand
515
Brand loyalty
498
Werbung
477
E-commerce
462
Markentreue
445
Luxury goods
439
Luxusgüter
439
Markenpolitik
437
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1,436
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217
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4
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Svensson, Göran
22
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Høgevold, Nils M.
10
Kowalkowski, Christian
10
Sharma, Arun
10
Casidy, Riza
9
Homburg, Christian
9
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Corsaro, Daniela
8
Jacob, Frank
8
Rodríguez, Rocío
8
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Glynn, Mark S.
5
Holmlund, Maria
5
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Fördergesellschaft Marketing an der Universität Augsburg
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Infoteam Sales Process Consulting
2
AMACOM
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
1
Technische Universität Hamburg
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
352
The journal of business & industrial marketing
154
Journal of business research : JBR
80
Journal of business-to-business marketing
77
SpringerLink / Bücher
24
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Springer eBook Collection / Business and Economics
12
Marketing intelligence & planning
11
Journal of personal selling & sales management : JPSSM
9
Journal of strategic marketing
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
International journal of procurement management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of product & brand management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
European journal of marketing : EJM
5
Gabler Research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of retailing and consumer services
5
Marketing theory
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
International business and economics research journal
4
International journal of business environment : IJBE
4
International journal of services and operations management
4
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ECONIS (ZBW)
1,658
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1
Strategisches Markenmanagement in Business-to-Business-Märkten : eine branchenübergreifende Untersuchung
Schmitt, Jens
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008906121
Saved in:
2
Branding a B2B service : does a
brand
differentiate a logistics service provider?
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
Saved in:
3
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
4
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
Brand
positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
8
The importance of
brand
on B2B markets : expert interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
Saved in:
9
Drivers of B2B
brand
strength : insights from an international study across industries
Lennartz, Eric M.
;
Fischer, Marc
;
Krafft, Manfred
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10010471712
Saved in:
10
Franchisee-based
brand
equity : the role of
brand
relationship quality and
brand
citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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