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Die Auswirkungen des EG-Binnenmarktes auf mittelständische Zulieferunternehmen in der Bundesrepublik Deutschland
Schmidt, Axel - 1991
Persistent link: https://www.econbiz.de/10013261496
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Escaping the trap of low-cost production and high dependency : a case study of the internationalization networks of small subcontractors from the Baltic States
Jansson, Hans; Hilmersson, Mikael - In: Research on knowledge, innovation and internationalization, (pp. 225-247). 2009
Persistent link: https://www.econbiz.de/10003947296
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Special issue on industrial marketing strategy and B2B management by SMEs
Ndubisi, Nelson Oly (contributor) - 2011
Persistent link: https://www.econbiz.de/10008991590
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Value generation in B2B contexts : the SMEs’ perspective
Pérez, Lourdes; Cambra-Fierro, Jesús - In: European business review : EBR ; the official journal … 27 (2015) 3, pp. 297-317
Persistent link: https://www.econbiz.de/10011309541
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Factors driving value creation in online B2B banking
Lai, Jung-yu; Ulhas, Khire Rushikesh; Lin, Ching-tsung; … - In: Journal of global information management : an official … 21 (2013) 2, pp. 51-71
Persistent link: https://www.econbiz.de/10009767282
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Brand creation via design and modularization : SMEs in international B2B markets
Uusitalo, Olavi - In: Journal of business market management : JBM 7 (2014) 2, pp. 354-379
Brand theory has its origins in the consumer product market and is normally considered in relation to big business. An established brand enables customers to save time by guaranteeing the level of quality, reducing purchasing risk and simplifying customer choices. Little research, however, has...
Persistent link: https://www.econbiz.de/10010374641
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371