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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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The mediating effect of customer loyalty on the relationships among supply chain performance, inventory management and quality management
Segar Nadason; Hemaloshinee Vasudevan; Cheok, Mui Yee - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 67-79
Persistent link: https://www.econbiz.de/10014577727
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The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu; Sabadie, William; Grégoire, Yany - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
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An empirical study of collaborative partnering among enterprises and government organizations for information system outsourcing
Yu, Tai-yi - In: Applied economics 46 (2014) 1/3, pp. 312-322
Persistent link: https://www.econbiz.de/10010355301
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Management of IS outsourcing relationships : a dyadic analysis of antecedents and consequences of dependencies and power
Kaiser, Jasmin - 2013
Persistent link: https://www.econbiz.de/10010365775
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Business networks and cooperation in international business relationships
Blankenburg Holm, Desirée; Eriksson, Kent; Johanson, Jan - 2009
Persistent link: https://www.econbiz.de/10003834147
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Business networks and cooperation in international business relationships
Blankenburg Holm, Desirée - In: Journal of international business studies : JIBS ; an … 27 (1996) 5, pp. 1033-1053
Persistent link: https://www.econbiz.de/10001213682
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Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.; Ennew, Christine T.; Mitussis, Darryn - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
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Relationship marketing and intangible resources : the mediating effect of loyalty
Rosa, Dayanna; Rua, Orlando Manuel Martins Marques de Lima - In: Review of marketing science 18 (2020) 1, pp. 117-143
Persistent link: https://www.econbiz.de/10012298687
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Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman; Agbemabiese, George Cudjoe; Kodua, Prince; … - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 407-436
Persistent link: https://www.econbiz.de/10009767983