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What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc - In: Journal of business-to-business marketing 25 (2018) 3, pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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Beschaffungsmarketing in Industriekonzernen
Hrzan, Renate - 1990 - Als Ms. gedr
Persistent link: https://www.econbiz.de/10000826537
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Effective industrial marketing
Chisnall, Peter M. - 1977
Persistent link: https://www.econbiz.de/10000558277
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Industrial marketing
Frederick, John Hutchinson - 1978 - Reprint ed
Persistent link: https://www.econbiz.de/10000417361
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Strategic business marketing
Chisnall, Peter M. - 1995 - 3. ed
Persistent link: https://www.econbiz.de/10000507388
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Business marketing : a managerial approach
Haas, Robert W. - 1995 - 6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
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Anarbeitungsleistungen als Marketinginstrumente im technischen Handel
Schmäh, Marco - 1999
Persistent link: https://www.econbiz.de/10000679746
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Industrial marketing
Hill, Richard M.; Alexander, Ralph S.; Cross, James S. - 1975 - 4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194