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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
14
Konsumentenverhalten
14
Einzelhandel
11
Retail trade
11
Innovation
10
Handelsmarke
9
Store brand
9
Distribution channel
8
Vertriebsweg
8
Marketing management
7
Marketingmanagement
7
Social network
7
Soziales Netzwerk
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Supplier relationship management
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Learning organization
6
Lernende Organisation
6
Marketing
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Theorie
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Theory
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Biotechnologie-Industrie
5
Biotechnology industry
5
Internet
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retailing
5
Brand
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Brand management
4
Cognition
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Electronic Commerce
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Information technology
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Informationstechnik
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Inter-firm cooperation
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Kognition
4
Markenartikel
4
Markenführung
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Strategic alliance
4
Strategische Allianz
4
Unternehmenskooperation
4
B-to-B-Marketing
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Business-to-business marketing
3
E-commerce
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English
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Geyskens, Inge
4
Wuyts, Stefan
4
Dekimpe, Marnik G.
2
Ter Braak, Anne
2
Citrin, Alka
1
Deleersnyder, Barbara
1
Gielens, Katrijn
1
Harmancioglu, Nukhet
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Ozturan, Peren
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Journal of operations management
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
7
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United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
2
Trust, satisfaction, and equity in marketing channel relationships
Geyskens, Inge
-
1998
Persistent link: https://www.econbiz.de/10001422624
Saved in:
3
Extra-role behavior in buyer-supplier relationships
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10003593765
Saved in:
4
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
5
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
Saved in:
6
Outsourcing customer support : the role of provider customer focus
Wuyts, Stefan
;
Rindfleisch, Aric
;
Citrin, Alka
- In:
Journal of operations management
35
(
2015
),
pp. 40-55
Persistent link: https://www.econbiz.de/10011284727
Saved in:
7
Governance implications of modularity in sourcing relationships
Harmancioglu, Nukhet
;
Wuyts, Stefan
;
Ozturan, Peren
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 601-625
Persistent link: https://www.econbiz.de/10012548069
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