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Availability of resources through buyer-seller relationships

Baxter, Roger - In: Business-to-business marketing management : strategies, …, (pp. 119-140). 2012

Persistent link: https://www.econbiz.de/10009532785

Special issue on resource management in buyer-seller relationships

Baxter, Roger (contributor) - 2015

Persistent link: https://www.econbiz.de/10011338619

How relationship conditions affect suppliers' resource inputs

Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 117-123

Persistent link: https://www.econbiz.de/10011338636

Imprinting, honeymooning, or maturing : testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers

Woodside, Arch G.; Baxter, Roger - In: Australasian marketing journal 23 (2015) 2, pp. 96-106

Persistent link: https://www.econbiz.de/10011338638

Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393

Persistent link: https://www.econbiz.de/10009766115

How can business buyers attract sellers' resources? : empirical evidence from preferred customer treatment from suppliers

Baxter, Roger - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1249-1258

Persistent link: https://www.econbiz.de/10009699339

Gaining access to customers’ resources through relationship bonds

Baxter, Roger - In: Journal of business market management : JBM 6 (2013) 2, pp. 56-69

In order to get good access to a buyer’s resources, which contribute to relationship value creation, a seller needs to put resources into the relationship, and the bonds between the buyer and seller need to be strong. This paper reports on a preliminary study that assesses how the expected...

Persistent link: https://www.econbiz.de/10009761773

How salespeople facilitate buyers' resource availability to enhance seller outcomes

Zhang, Annie Liqin; Baxter, Roger; Glynn, Mark S. - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1121-1130

Persistent link: https://www.econbiz.de/10010223452

The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences

Geiger, Ingmar; Durand, Aurélia; Saab, Samy; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 82-93

Persistent link: https://www.econbiz.de/10009513218

Interfirm networks : theory, strategy, and behavior

Baxter, Roger - 2011 - 1st ed.

Persistent link: https://www.econbiz.de/10009295939