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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B. - In: Industrial marketing management : the international … 41 (2012) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
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Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008807171
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Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260
Persistent link: https://www.econbiz.de/10012285362