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Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.; Ennew, Christine T.; Mitussis, Darryn - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
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Electronic networks and relationship marketing : qualitative evidence from Jordanian travel agencies
Al-Weshah, Ghazi A.; Alnsour, Muhammed S.; Al-Hyari, Khalil - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 261-279
Persistent link: https://www.econbiz.de/10010244781
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Relationships in fast moving consumer goods markets : the consumer's perspective
Leahy, Rose - In: European journal of marketing : EJM 45 (2011) 4, pp. 651-672
Persistent link: https://www.econbiz.de/10009010599
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Key account relationships : an exploratory inquiry of customer-based evaluations
Friend, Scott B.; Johnson, Jeff S. - In: Industrial marketing management : the international … 43 (2014) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10010386437
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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia; Thiesbrummel, Christoph; Henneberg, Stephan - In: Journal of business research : JBR 68 (2015) 3, pp. 723-734
Persistent link: https://www.econbiz.de/10010496140
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Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash; Friend, Scott B. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.; Malshe, Avinash; Fisher, Gregory J. - In: Industrial marketing management : the international … 84 (2020), pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
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Your presence is requested : mindfulness infusion in workplace interactions and relationships
Reina, Christopher S.; Kreiner, Glen E.; Rheinhardt, … - In: Organization science 34 (2023) 2, pp. 722-753
Persistent link: https://www.econbiz.de/10014320318
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Customizing governance mechanisms to reduce opportunism in buyer-supplier relationships in the digital economy
Yin, Qiaoyi; Song, Dian; Lai, Fujun; Collins, Brian J.; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014441455
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When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63
Persistent link: https://www.econbiz.de/10009774819