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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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How do SMEs bond to their retailers through value creation?
Lindman, Martti - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 5, pp. 537-552
Persistent link: https://www.econbiz.de/10010381108
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The co-production of value in an art market : exploring service relationships
Borg, Erik A.; Vigerland, Lars - In: Journal of investment and management : JIM 2 (2013) 3, pp. 57-69
Persistent link: https://www.econbiz.de/10010252313
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From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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The value of data for environmental sustainability as perceived by the customers of a tissue-paper supplier
Luoma, Päivi; Rauter, Romana; Penttinen, Esko; … - In: Corporate social responsibility and environmental management 30 (2023) 6, pp. 3110-3123
Persistent link: https://www.econbiz.de/10014426736
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Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz
Sackmann, Stefan; Kundisch, Dennis; Ruch, Markus - In: HMD : Praxis der Wirtschaftsinformatik 45 (2008) 259, pp. 21-31
Persistent link: https://www.econbiz.de/10003635558