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Journal of business research : JBR
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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2
Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin
;
Arnold, Mark J.
;
Pereira, Arun
;
Yu, Jun
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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