impact of self‐concept, lifestyles, and fashion behaviors on apparel purchase decisions. The qualitative approach used for … self‐concept is explored as it relates to fashion attitudes and behaviors. Findings – Findings from this paper indicate … that women over 65 are still interested in fashion and that looking fashionable for themselves and others is important …

norms by considering the practises of the youth market as they leave home and begin making purchasing decisions away from …