Boyd Thomas, Jane; Lee Okleshen Peters, Cara - In: International Journal of Retail & Distribution Management 37 (2009) 12, pp. 1018-1040
impact of self‐concept, lifestyles, and fashion behaviors on apparel purchase decisions. The qualitative approach used for … self‐concept is explored as it relates to fashion attitudes and behaviors. Findings – Findings from this paper indicate … that women over 65 are still interested in fashion and that looking fashionable for themselves and others is important …