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~subject:"Linguistik"
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Linguistik
Werbung
13,855
Advertising
11,324
Sprache
4,595
Language
4,128
Werbewirkung
3,902
Advertising effects
3,839
Consumer behaviour
3,236
Konsumentenverhalten
3,128
Internet marketing
1,879
Online-Marketing
1,877
Theorie
1,723
Theory
1,678
advertising
1,406
USA
1,213
Deutschland
1,153
United States
1,020
Marketing
1,016
Brand management
869
Markenführung
849
Kommunikation
736
Marketingmanagement
677
Germany
674
Marketing management
663
Social Web
645
Social web
644
Communication
620
Mehrsprachigkeit
611
Multilingualism
583
Brand image
529
Markenimage
529
language
500
Markenartikel
478
Migranten
478
Großbritannien
475
Linguistics
473
Pricing strategy
472
Preismanagement
471
Migrants
444
United Kingdom
423
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126
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16
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48
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45
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Graue Literatur
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41
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14
Sammelwerk
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Aufsatzsammlung
11
Monografische Reihe
11
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9
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9
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6
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5
Systematic review
3
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3
Übersichtsarbeit
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2
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2
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1
Dictionary (multilingual)
1
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1
Fallstudie
1
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1
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1
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1
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1
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English
457
German
34
Spanish
4
Undetermined
4
Russian
2
Czech
1
French
1
Hungarian
1
Italian
1
Serbian
1
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Author
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Weber, Shlomo
15
Galor, Oded
10
Ginsburgh, Victor
10
Sarid, Assaf
10
Özak, Ömer
10
Berger, Jonah
7
Jakiela, Pamela
6
Wickström, Bengt-Arne
6
Coloma, Germán
5
Gazzola, Michele
5
Ozier, Owen
5
Packard, Grant
5
Cappellari, Lorenzo
4
Di Paolo, Antonio
4
Grenier, Gilles
4
Lauring, Jakob
4
Lowrey, Tina M.
4
Otten, Sebastian
4
Pogacar, Ruth
4
Shoham, Amir
4
Shrum, L. J.
4
Tietze, Susanne
4
Ammann, Hermann
3
Barner-Rasmussen, Wilhelm
3
Bernhofer, Juliana
3
Brock, William A.
3
Caminal, Ramón
3
Chen, Bo
3
Costantini, Francesco
3
Durlauf, Steven N.
3
Hong, Fuhai
3
Isphording, Ingo Eduard
3
Khalid, Usman
3
Kovacic, Matija
3
Mavisakalyan, Astghik
3
Okafor, Luke Emeka
3
Piekkari, Rebecca
3
Puck, Jonas
3
Pudelko, Markus
3
Weber, Clas
3
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IGI Global
2
National Bureau of Economic Research
2
American Bankers Assciation
1
Centre d'Etudes du Commerce
1
De Gruyter Mouton
1
Innsbrucker Gesellschaft zur Pflege der Geisteswissenschaften
1
Institut Jazykoznanija <Moskau>
1
KTCA-TV (Television station : Saint Paul, Minn.)
1
Library of Congress
1
Many-sided language / (Television program)
1
Matica Srpska <Novi Sad>
1
Reichsarbeitsgemeinschaft für das Dolmetscherwesen
1
Springer Fachmedien Wiesbaden
1
United Nationas Centre for Regional Development
1
University of California Berkeley
1
University of Minnesota / Graduate School
1
epubli GmbH
1
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Published in...
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Discussion paper series / IZA
7
European journal of international management : EJIM
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of world business : JWB
5
The Palgrave handbook of the economics and language
5
Bridging linguistics and economics
4
CESifo working papers
4
IZA Discussion Paper
4
IZA world of labor : evidence-based policy making
4
International business review : the official journal of the European International Business Academy
4
International journal of cross cultural management : CCM
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of management
4
Marketing letters : a journal of research in marketing
4
Corporate communications : an international journal
3
Discussion papers / CEPR
3
Intercultural business communication and simulation and gaming methodology
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Serie documentos de trabajo
3
The rise of management-speak
3
Advances in linguistics and communication studies (ALCS) book series
2
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
2
Critical perspectives on international business
2
Discussion paper / Centre for Economic Policy Research
2
ECARES working paper
2
Forschungsgruppe Konsum und Verhalten
2
Games and economic behavior
2
Group decision and negotiation
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business communication : IJBC : a publication of the Association for Business Communication
2
International review of economics & finance : IREF
2
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of development economics
2
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Source
All
ECONIS (ZBW)
490
USB Cologne (EcoSocSci)
11
EconStor
3
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1
The "esperanto" of business... or how to be successful in life : a decolonial reading, using
semiotics
, of English
language
courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
2
Linguistic repertoires and semiotic resources in interaction : a Finnish manager as a mediator in a multilingual meeting
Virkkula-Räisänen, Tiina
- In:
Journal of business communication : JBC
47
(
2010
)
4
,
pp. 505-531
Persistent link: https://www.econbiz.de/10008666388
Saved in:
3
International management and
language
Tietze, Susanne
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003539264
Saved in:
4
Brand linguistics : a theory-driven framework for the study of
language
in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
5
The emergence of compositional grammars in artificial codes
Hong, Fuhai
;
Lim, Wooyoung
;
Zhao, Xiaojian
- In:
Games and economic behavior
102
(
2017
),
pp. 255-268
Persistent link: https://www.econbiz.de/10011792135
Saved in:
6
Semiotic Taxonomy of Linguistic Jokes Mechanisms
Aleksandrova, Elena
-
2017
This study has attempted to establish the possible classification of
language
plays, represented in jokes. The study is …
Persistent link: https://www.econbiz.de/10014118211
Saved in:
7
Entdecken Sie...! : die Geschichte des Imperativs in der deutschen, englischen und spanischen
Werbung
Wahl, Sabine
- In:
Evolution der Informationsgesellschaft : …
,
(pp. 25-50)
.
2011
Persistent link: https://www.econbiz.de/10009303920
Saved in:
8
"Emotionalʺ versus"emotioneelʺ:
advertising
language
and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
9
English in
advertising
: a linguistic study of
advertising
in Great Britain
Leech, Geoffrey Neil
-
1966
Persistent link: https://www.econbiz.de/10000577774
Saved in:
10
Language
, media and economy in virtual and real life : new perspectives
Cotticelli-Kurras, Paola
(
ed.
);
Rizza, Alfredo
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011812692
Saved in:
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