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The Bachelor's paper analyses consumer loyalty and its formative elements in UAB “RIMI Lietuva”. The problem under … the store net can do to attract the consumers. The concept of a consumer loyalty defined, its measurement methods analyzed …, consumer loyalty levels and the main elements that determinates consumer loyalty marked, the importance of loyalty schemes in …
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В статье рассматриваются ключевые аспекты оценки уровня лояльности потребителей. Предложена сегментация потребителей и разработана методика по оценке...
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