In the online shopping environment, loyal customers are considered extremely valuable. Loyalty is generally attributed … loyalty in online shopping environments. The results posit that the e-store facets such as ease of use, credibility, price … benefit, security and service quality positively influence online consumer loyalty via online consumer purchase attitude …

) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is … strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality … and loyalty, perceptions of actual service have the strongest correlations with those behavioural outcomes. The findings …