Similar Search Results

The influence of coupon duration on consumers’ redemption behavior and brand profitability

Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L. - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128

Persistent link: https://www.econbiz.de/10012153635

The Influence of Coupon Duration on Consumers’ Redemption Behavior and Brand Profitability

Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L. - 2019

This research proposes an analytical model of the joint optimization of coupon face value and duration together with the product price, and determines the impact of coupon design on consumers’ redemption behavior. A model of rational forward-looking consumers’ redemption behavior is derived...

Persistent link: https://www.econbiz.de/10014032685

Review of the theoretical underpinnings of loyalty programs

Henderson, Conor M.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 256-276

Persistent link: https://www.econbiz.de/10009259722

Understanding relationship marketing and loyalty program effectiveness in global markets

Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21

Persistent link: https://www.econbiz.de/10011341904

Understanding loyalty program effectiveness : managing target and bystander effects

Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 88-107

Persistent link: https://www.econbiz.de/10011434888

An emerging theory of loyalty program dynamics

Kim, Jisu J.; Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 71-95

Persistent link: https://www.econbiz.de/10012434088