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Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior

Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407

Persistent link: https://www.econbiz.de/10009620250

Explaining variation in conspicuous luxury consumption : an individual differences' perspective

Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154

Persistent link: https://www.econbiz.de/10010400097

The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption

Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 102 (2019), pp. 298-312

Persistent link: https://www.econbiz.de/10012104013

The price of social status desire and public self-consciousness in luxury consumption

Balabanis, George; Stathopoulou, Anastasia - In: Journal of business research : JBR 123 (2021), pp. 463-475

Persistent link: https://www.econbiz.de/10012435345

Cultural antecedents and consequences of luxury brand personalities

Balabanis, George; Karpova, Aleksandra - In: European journal of marketing 56 (2022) 8, pp. 2423-2454

Persistent link: https://www.econbiz.de/10013457357

Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior

Kastanakis, Minas N.; Balabanis, George - In: Journal of Business Research 65 (2012) 10, pp. 1399-1407

This paper examines the impact of a number of psychological factors on consumers' propensity to engage in the “bandwagon” type of luxury consumption. It develops and empirically confirms a conceptual model of bandwagon consumption of luxury products. In general, results show that a...

Persistent link: https://www.econbiz.de/10011050083