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~subject:"Luxury goods"
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Luxury goods
Brand management
17,773
Markenführung
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10,319
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1,049
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1,046
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1,015
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1,013
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978
Kundenzufriedenheit
960
Tourismusmarketing
920
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919
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865
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Phau, Ian
27
Ko, Eunju
18
Wiedmann, Klaus-Peter
15
Atwal, Glyn
12
Kapferer, Jean-Noël
12
Seo, Yuri
11
Valette-Florence, Pierre
11
Hennigs, Nadine
10
Septianto, Felix
10
Shimul, Anwar Sadat
10
Uggla, Henrik
10
Heine, Klaus
8
König, Verena
8
Shukla, Paurav
8
Batat, Wided
7
Bryson, Douglas
7
Cedrola, Elena
7
Dion, Delphine
7
Jain, Sheetal
7
Nagasawa, Shin'ya
7
Thaichon, Park
7
Ahn, Jiseon
6
Geerts, Angy
6
Gurzki, Hannes
6
Hyun, Sunghyup Sean
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Joy, Annamma
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Klarmann, Christiane
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Meurer, Jörg
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Ozuem, Wilson
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Park, Jungkun
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Pitt, Leyland F.
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Powell, Shaun M.
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Aiello, Gaetano
5
Amatulli, Cesare
5
Cheah, Isaac
5
Han, Heesup
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Moore, Christopher M.
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Sage Publications <Beverly Hills, Calif.; London>
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Journal of business research : JBR
99
The journal of brand management : an international journal
61
Journal of retailing and consumer services
47
Journal of fashion marketing and management
34
The journal of product & brand management
32
Journal of global fashion marketing : JGfM
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
Springer eBook Collection
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
International journal of wine business research : IJWBR
7
Qualitative market research : an international journal
7
Cogent business & management
6
European journal of marketing
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Central European business review : CEBR
5
Developing successful global strategies for marketing luxury brands
5
International journal of consumer studies
5
Journal of consumer behaviour
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Luxury marketing : a challenge for theory and practice
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Palgrave Advances in Luxury
5
Palgrave advances in luxury
5
Springer eBook Collection / Business and Management
5
The Oxford handbook of luxury business
5
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ECONIS (ZBW)
1,149
Other ZBW resources
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1
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
2
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
5
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
6
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
7
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
8
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
9
Expressing herself through brands : the Arab woman's perspective
Alserhan, Baker Ahmad
;
Halkias, Daphne
;
Wood …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10011418400
Saved in:
10
Luxe & marque : identité, stratégie, perspectives
Sainte Marie, Alexandre de
-
2015
Persistent link: https://www.econbiz.de/10011308105
Saved in:
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