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~subject:"Luxury goods"
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Luxury goods
Brand management
29
Markenführung
28
Consumer behaviour
26
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26
Brand image
17
Markenimage
17
Luxusgüter
15
Cyprus
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12
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10
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Messung
5
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5
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5
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5
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English
15
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Christodoulides, George
15
Michaelidou, Nina
5
Boukis, Achilleas
3
Semaan, Rania W.
3
Guzman, Francisco
2
Pedeliento, Giuseppe
2
Veloutsou, Cleopatra
2
Wiedmann, Klaus-Peter
2
Athwal, Navdeep
1
Karimi, Sahar
1
Khan, M. Sajid
1
Leek, Sheena
1
Li, Ching Hsing
1
Mrad, Mona
1
Pantano, Eleonora
1
Papastathopoulos, Avraam
1
Presi, Caterina
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Stathopoulou, Anastasia
1
Tóth, Zsófia
1
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International marketing review
3
Journal of strategic marketing
3
Journal of business research : JBR
2
The journal of product & brand management
2
European journal of marketing
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
15
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1
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
2
New forms of luxury consumption in the sharing economy
Christodoulides, George
;
Athwal, Navdeep
;
Boukis, Achilleas
- In:
Journal of business research : JBR
137
(
2021
),
pp. 89-99
Persistent link: https://www.econbiz.de/10012665767
Saved in:
3
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
4
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
5
Elite luxury experiences : customer and managerial perspectives
Mrad, Mona
;
Karimi, Sahar
;
Tóth, Zsófia
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1339-1368
Persistent link: https://www.econbiz.de/10013466530
Saved in:
6
A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers
Pantano, Eleonora
;
Pedeliento, Giuseppe
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209716
Saved in:
7
Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram
Michaelidou, Nina
;
Christodoulides, George
;
Presi, Caterina
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 949-967
Persistent link: https://www.econbiz.de/10013350941
Saved in:
8
Guest editorial: advancing research on global luxury consumption
Christodoulides, George
;
Michaelidou, Nina
- In:
International marketing review
39
(
2022
)
2
,
pp. 145-148
Persistent link: https://www.econbiz.de/10013396155
Saved in:
9
Special issue: global luxury consumption
Christodoulides, George
(
ed.
);
Michaelidou, Nina
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013396187
Saved in:
10
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
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