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Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
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Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
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Consumers' relationship with mass prestige brands and happiness
Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, … - In: European management review : EMR 20 (2023) 2, pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 102 (2019), pp. 298-312
Persistent link: https://www.econbiz.de/10012104013
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The price of social status desire and public self-consciousness in luxury consumption
Balabanis, George; Stathopoulou, Anastasia - In: Journal of business research : JBR 123 (2021), pp. 463-475
Persistent link: https://www.econbiz.de/10012435345
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Cultural antecedents and consequences of luxury brand personalities
Balabanis, George; Karpova, Aleksandra - In: European journal of marketing 56 (2022) 8, pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357