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New luxury brand positioning and the emergence of masstige brands
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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Intrinsic motivations, self-esteem, and luxury goods consumption
Troung, Yann; McColl, Rod - In: Journal of retailing and consumer services 18 (2011) 6, pp. 555-561
Persistent link: https://www.econbiz.de/10009375620
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Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann; Simmons, Geoff; McColl, Rod; Kitchen, … - In: Journal of strategic marketing 16 (2008) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10003751295