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~subject:"Luxury goods"
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Estimating Brand Equity from A...
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Luxury goods
Brand image
11,047
Markenimage
10,930
Brand management
9,345
Markenführung
9,302
Markenartikel
9,149
Consumer behaviour
8,281
Konsumentenverhalten
8,221
Brand
8,109
Relationship marketing
2,263
Beziehungsmarketing
2,256
Social Web
1,202
Social web
1,202
Werbewirkung
1,177
Advertising effects
1,164
Deutschland
1,093
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1,092
Internet marketing
1,081
Theorie
1,043
Theory
1,033
Herkunftsbezeichnung
943
Designation of origin
940
Marketingmanagement
915
Marketing management
905
Germany
842
USA
775
United States
755
Customer satisfaction
749
Tourism marketing
748
Tourismusmarketing
748
Werbung
746
Kundenzufriedenheit
740
Luxusgüter
709
Advertising
695
Markenpolitik
643
Brand loyalty
640
Handelsmarke
621
Einzelhandel
609
Store brand
597
Retail trade
593
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584
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659
German
46
French
4
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Phau, Ian
23
Ko, Eunju
11
Shukla, Paurav
8
Valette-Florence, Pierre
8
Wiedmann, Klaus-Peter
8
Atwal, Glyn
7
Heine, Klaus
7
Kapferer, Jean-Noël
7
Shimul, Anwar Sadat
7
Uggla, Henrik
7
Gurzki, Hannes
6
Hennigs, Nadine
6
Meurer, Jörg
6
Powell, Shaun M.
6
Seo, Yuri
6
Aiello, Gaetano
5
Nagasawa, Shin'ya
5
Ahn, Jiseon
4
Amatulli, Cesare
4
Bryson, Douglas
4
Burmann, Christoph
4
Cervellon, Marie-Cécile
4
Cheah, Isaac
4
Cui, Annie Peng
4
Dion, Delphine
4
Farooqi, Rahela
4
Godey, Bruno
4
Guido, Gianluigi
4
Hagtvedt, Henrik
4
Hudders, Liselot
4
Hyun, Sunghyup Sean
4
Jain, Sheetal
4
Jain, Varsha
4
Joy, Annamma
4
Khalifa, Dina
4
König, Verena
4
Mosca, Fabrizio
4
Northey, Gavin
4
Park, Jungkun
4
Septianto, Felix
4
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Technische Universität Braunschweig
1
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1
Verlag Dr. Kovač
1
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Journal of business research : JBR
69
The journal of brand management : an international journal
49
Journal of retailing and consumer services
30
Journal of fashion marketing and management
24
The journal of product & brand management
23
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Psychology & marketing
12
Journal of global fashion marketing : JGfM
11
Journal of international consumer marketing
11
International journal of advertising : the review of marketing communications
8
International journal of hospitality management
6
International marketing review
6
SpringerLink / Bücher
6
Developing successful global strategies for marketing luxury brands
5
Journal of consumer behaviour
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of strategic marketing
5
Marketing : ZFP ; journal of research and management
5
Qualitative market research : an international journal
5
Springer eBook Collection
5
Young consumers : insight and ideas for responsible marketers
5
Central European business review : CEBR
4
Cogent business & management
4
European journal of marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Luxury marketing : a challenge for theory and practice
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of retail & distribution management
3
International journal of wine business research : IJWBR
3
Journal of consumer marketing
3
Journal of current issues and research in advertising
3
Journal of customer behaviour
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of retailing
3
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ECONIS (ZBW)
709
Showing
1
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10
of
709
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date (oldest first)
1
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
2
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
Factors influencing consumer purchase intention of luxury branded perfumes
Krishnan, Chitra
;
Agarwal, Naraini
;
Gupta, Shivam
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 190-199
Persistent link: https://www.econbiz.de/10013491053
Saved in:
5
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
6
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
7
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
8
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
9
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
10
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
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