//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Building trust with voice assi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Luxury goods
Consumer behaviour
25
Konsumentenverhalten
24
Fashion
8
Social Web
8
Social web
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Mode
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
Textile distribution
6
Textilhandel
6
USA
6
United States
6
Brand image
5
Einzelhandel
5
Luxusgüter
5
Markenimage
5
Retail trade
5
Advertising effects
4
Bekleidungsindustrie
4
Brand
4
Clothing industry
4
Markenartikel
4
Social media
4
Werbewirkung
4
Customer satisfaction
3
Kundenzufriedenheit
3
Online retailing
3
Online-Handel
3
Social relations
3
Soziale Beziehungen
3
Advertising
2
Apparel
2
Bekleidung
2
China
2
Clothing
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Kim, Hye-yŏng
4
Song, Sanga
4
Im, Hyunjoo
1
Joo, Bo Ra
1
Park, Minjung
1
Sina, Ahmad Saquib
1
Whang, Claire Haesung
1
Wu, Juanjuan
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personalizing 3D virtual fashion stores : an action research approach to modularity development
Wu, Juanjuan
;
Joo, Bo Ra
;
Sina, Ahmad Saquib
;
Song, Sanga
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013398009
Saved in:
2
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
3
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
4
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
5
New fashion marketing & management in a post-pandemic world
Kim, Hye-yŏng
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013555404
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->