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~subject:"Luxury goods"
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Luxury goods
Markenführung
17,000
Brand management
16,978
Stadtentwicklung
12,125
Markenimage
10,848
Brand image
10,633
Urban development
10,571
Konsumentenverhalten
9,196
Consumer behaviour
9,194
Markenartikel
5,546
Brand
5,538
Beziehungsmarketing
2,899
Relationship marketing
2,897
Deutschland
2,658
Germany
2,425
Markenpolitik
2,198
Social Web
1,994
Social web
1,990
USA
1,935
Creative industries
1,856
Kreativsektor
1,836
United States
1,778
Online-Marketing
1,757
Internet marketing
1,721
Urbanization
1,604
Theorie
1,600
Theory
1,595
Urbanisierung
1,589
Marketingmanagement
1,538
Marketing management
1,519
Werbewirkung
1,444
Advertising effects
1,431
Welt
1,194
World
1,190
China
1,132
Luxusgüter
1,038
Marketing
1,014
Nachhaltige Entwicklung
1,009
Sustainable development
992
Herkunftsbezeichnung
966
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596
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102
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837
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199
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1
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732
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732
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111
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Aufsatzsammlung
25
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17
Sammelwerk
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15
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2
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1
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1
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English
982
German
54
French
3
Author
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Phau, Ian
24
Ko, Eunju
16
Wiedmann, Klaus-Peter
15
Kapferer, Jean-Noël
12
Seo, Yuri
11
Valette-Florence, Pierre
11
Atwal, Glyn
10
Hennigs, Nadine
10
Septianto, Felix
10
Shimul, Anwar Sadat
10
Uggla, Henrik
9
Shukla, Paurav
8
Cedrola, Elena
7
Dion, Delphine
7
Heine, Klaus
7
Jain, Sheetal
7
Nagasawa, Shin'ya
7
Batat, Wided
6
Bryson, Douglas
6
Geerts, Angy
6
Hyun, Sunghyup Sean
6
Joy, Annamma
6
Klarmann, Christiane
6
Park, Jungkun
6
Powell, Shaun M.
6
Thaichon, Park
6
Ahn, Jiseon
5
Aiello, Gaetano
5
Amatulli, Cesare
5
Cheah, Isaac
5
Christodoulides, George
5
Hudders, Liselot
5
König, Verena
5
Meurer, Jörg
5
Moore, Christopher M.
5
Ozuem, Wilson
5
Shahid, Shadma
5
Sung, Billy
5
Veg-Sala, Nathalie
5
Cervellon, Marie-Cécile
4
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Springer Fachmedien Wiesbaden
2
Springer International Publishing
2
Verlag Dr. Kovač
2
Kassel University Press GmbH
1
Peter Lang GmbH
1
Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Braunschweig
1
Universität des Saarlandes
1
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Journal of business research : JBR
96
The journal of brand management : an international journal
60
Journal of retailing and consumer services
42
Journal of fashion marketing and management
34
The journal of product & brand management
30
Journal of global fashion marketing : JGfM
19
SpringerLink / Bücher
15
Psychology & marketing
14
Journal of international consumer marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of advertising : the review of marketing communications
11
International journal of retail & distribution management
11
International journal of hospitality management
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
Springer eBook Collection
8
Qualitative market research : an international journal
7
Cogent business & management
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
International journal of consumer studies
5
International journal of wine business research : IJWBR
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Luxury marketing : a challenge for theory and practice
5
Marketing letters : a journal of research in marketing
5
The Oxford handbook of luxury business
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal
4
Central European business review : CEBR
4
Global marketing strategies for the promotion of luxury goods
4
Harvard business review : HBR
4
International journal of contemporary hospitality management
4
Journal of consumer behaviour
4
Journal of marketing
4
Journal of marketing communications
4
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ECONIS (ZBW)
1,037
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1
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1
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
2
Aesthetic and technological complexity in luxury watchmaking
Godart, Frédéric
;
Claes, Kim
;
Sgourev, Stoyan V.
- In:
Aestetics and style in strategy
,
(pp. 49-76)
.
2021
Persistent link: https://www.econbiz.de/10012427696
Saved in:
3
Aesthetic objects, aesthetic judgments and the crafting of organizational style in creative industries
Bazin, Yoann
;
Korica, Maja
- In:
Journal of management inquiry
30
(
2021
)
3
,
pp. 312-330
Persistent link: https://www.econbiz.de/10012593033
Saved in:
4
Leading the creative process : the case of virtual product design
Chamakioti, Petros
;
Panteli, Niki
- In:
New technology, work and employment
32
(
2017
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10011958319
Saved in:
5
Making creativity, not innovation : lessons from the field of fashion
Hasse, Raimund
;
Nyfeler, Judith
- In:
Organizing creativity in the innovation journey
,
(pp. 249-267)
.
2021
Persistent link: https://www.econbiz.de/10012888541
Saved in:
6
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
7
The impact of self-concept on brand image and loyalty with mediating role of the consumers' need for uniqueness theory
Najafi, Sepideh
;
Alvandi, Mohsen
- In:
International journal of business innovation and research
13
(
2017
)
4
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011840486
Saved in:
8
Purchase intention of customers towards luxury brands in North Macedonia : theory of planned behaviour approach
Muça, Sara
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10012512768
Saved in:
9
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
10
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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