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The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Shukla, Paurav - In: International marketing review 29 (2012) 6, pp. 575-596
Persistent link: https://www.econbiz.de/10009678959
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Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav - In: Journal of world business : JWB 46 (2011) 2, pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav; Purani, Keyoor - In: Journal of business research : JBR 65 (2012) 10, pp. 1417-1424
Persistent link: https://www.econbiz.de/10009620147
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Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - In: Journal of business research : JBR 139 (2022), pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
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Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant; Shukla, Paurav; Schlegelmilch, Bodo B. - In: International business review : the official journal of … 31 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
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When luxury brand rejection causes brand dilution
Khalifa, Dina; Shukla, Paurav - In: Journal of business research : JBR 129 (2021), pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
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Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Shukla, Paurav; Rosendo-Rios, Veronica - In: International business review : the official journal of … 30 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012484850
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Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina; Shukla, Paurav - In: Journal of business research : JBR 81 (2017), pp. 156-162
Persistent link: https://www.econbiz.de/10011771657