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Factors affecting luxury purchase intention : a conceptual framework based on an extension of the theory of planned behavior
Jain, Sheetal; Khan, Mohammed Naved; Mishra, Sita - In: South Asian journal of management : SAJM 22 (2015) 4, pp. 136-163
Persistent link: https://www.econbiz.de/10011537086
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Critical success factors for luxury fashion brands in emerging markets : insights from a qualitative study
Jain, Sheetal; Mishra, Sita; Mukhopadhyay, Sandip - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10012416245
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Effect of value perceptions on luxury purchase intentions : an Indian market perspective
Jain, Sheetal; Mishra, Sita - In: The international review of retail, distribution and … 28 (2018) 4, pp. 414-435
Persistent link: https://www.econbiz.de/10011962067
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Hedonic value and collaborative luxury consumption : a moderated mediation model
Jham, Vimi; Mishra, Sita; Jain, Sheetal - In: Paradigm : the journal of Institute of Management Technology 27 (2023) 2, pp. 136-152
Persistent link: https://www.econbiz.de/10014634928
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Luxury customer's motivations to adopt gamification
Jain, Sheetal; Mishra, Sita; Saxena, Garima - In: Marketing intelligence & planning 41 (2023) 2, pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
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Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima; Jain, Sheetal; Mishra, Sita - In: The journal of services marketing 37 (2023) 8, pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
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Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita; Jain, Sheetal; Pandey, Ritesh - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10013555423