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Measuring perceived brand luxury : an evaluation of the BLI scale

Christodoulides, George; Michaelidou, Nina; Li, Ching Hsing - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 395-405

Persistent link: https://www.econbiz.de/10003847296

Guest editorial : a roadmap and future research agenda for luxury marketing and branding research

Christodoulides, George; Wiedmann, Klaus-Peter - In: The journal of product & brand management 31 (2022) 3, pp. 341-350

Persistent link: https://www.econbiz.de/10013164335

A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers

Pantano, Eleonora; Pedeliento, Giuseppe; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209716

New forms of luxury consumption in the sharing economy

Christodoulides, George; Athwal, Navdeep; Boukis, Achilleas - In: Journal of business research : JBR 137 (2021), pp. 89-99

Persistent link: https://www.econbiz.de/10012665767

What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing

Boukis, Achilleas; Christodoulides, George; Semaan, Rania W. - In: Journal of business research : JBR 177 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014550972

Luxury branding in B2B

Pedeliento, Giuseppe; Leek, Sheena; Christodoulides, George - In: Journal of strategic marketing 32 (2024) 3, pp. 289-303

Persistent link: https://www.econbiz.de/10014553250

A typology of consumers sharing luxury services

Semaan, Rania W.; Boukis, Achilleas; Christodoulides, George - In: Journal of strategic marketing 32 (2024) 4, pp. 536-550

Persistent link: https://www.econbiz.de/10014553336

Guest editorial: contemporary Issues in luxury marketing and branding

Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553

Persistent link: https://www.econbiz.de/10014553338

Guest editorial: advancing research on global luxury consumption

Christodoulides, George; Michaelidou, Nina - In: International marketing review 39 (2022) 2, pp. 145-148

Persistent link: https://www.econbiz.de/10013396155

Special issue: global luxury consumption

Christodoulides, George (ed.); Michaelidou, Nina (ed.) - 2022

Persistent link: https://www.econbiz.de/10013396187