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~subject:"Luxusgüter"
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Luxusgüter
Brand management
17,739
Markenführung
17,326
Brand image
11,225
Markenimage
11,113
Consumer behaviour
10,289
Konsumentenverhalten
10,192
Markenartikel
9,288
Brand
8,249
Relationship marketing
3,107
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3,101
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2,240
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2,096
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2,093
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1,917
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1,851
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1,825
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1,710
Marketing management
1,696
Germany
1,618
Werbewirkung
1,582
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1,560
Theorie
1,385
Theory
1,375
Marketing
1,211
Luxury goods
1,149
USA
1,146
United States
1,117
Werbung
1,090
Corporate reputation
1,054
Firmenimage
1,052
Herkunftsbezeichnung
1,049
Designation of origin
1,046
Advertising
1,039
Customer satisfaction
979
Kundenzufriedenheit
960
Tourismusmarketing
921
Tourism marketing
920
Einzelhandel
867
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843
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6
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Phau, Ian
27
Ko, Eunju
18
Wiedmann, Klaus-Peter
15
Atwal, Glyn
12
Kapferer, Jean-Noël
12
Seo, Yuri
11
Valette-Florence, Pierre
11
Hennigs, Nadine
10
Septianto, Felix
10
Shimul, Anwar Sadat
10
Uggla, Henrik
10
Heine, Klaus
8
König, Verena
8
Shukla, Paurav
8
Batat, Wided
7
Bryson, Douglas
7
Cedrola, Elena
7
Dion, Delphine
7
Jain, Sheetal
7
Nagasawa, Shin'ya
7
Thaichon, Park
7
Ahn, Jiseon
6
Geerts, Angy
6
Gurzki, Hannes
6
Hyun, Sunghyup Sean
6
Joy, Annamma
6
Klarmann, Christiane
6
Meurer, Jörg
6
Ozuem, Wilson
6
Park, Jungkun
6
Pitt, Leyland F.
6
Powell, Shaun M.
6
Aiello, Gaetano
5
Amatulli, Cesare
5
Cheah, Isaac
5
Hudders, Liselot
5
Moore, Christopher M.
5
Mosca, Fabrizio
5
Quach, Sara
5
Shahid, Shadma
5
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3
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Kassel University Press GmbH
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Peter Lang GmbH
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Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Braunschweig
1
Universität des Saarlandes
1
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Journal of business research : JBR
100
The journal of brand management : an international journal
61
Journal of retailing and consumer services
44
Journal of fashion marketing and management
34
The journal of product & brand management
32
Journal of global fashion marketing : JGfM
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
Springer eBook Collection
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
International journal of wine business research : IJWBR
7
Qualitative market research : an international journal
7
Cogent business & management
6
European journal of marketing
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Central European business review : CEBR
5
Developing successful global strategies for marketing luxury brands
5
International journal of consumer studies
5
Journal of consumer behaviour
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Luxury marketing : a challenge for theory and practice
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Palgrave Advances in Luxury
5
Palgrave advances in luxury
5
Springer eBook Collection / Business and Management
5
The Oxford handbook of luxury business
5
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ECONIS (ZBW)
1,146
EconStor
1
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1
Journal of
Brand
Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
2
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
3
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
4
The corporate heritage
brand
paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
5
Inducing omni-temporality : product heritage appropriation in corporate heritage
brand
construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
6
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
7
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
10
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
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