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luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors …: accommodation quality, quality of gastronomy offers, premium price, service quality, luxury shopping, unique experience … regression analyses were used. The results indicate that the availability of celebrity and luxury shopping has the strongest …
Persistent link: https://www.econbiz.de/10012887261
Persistent link: https://www.econbiz.de/10011919441
email in the brand communication of luxury goods. Referring to the model of intereffication it is stated that journalism and … serve as a reliable source of multimedia-ready information for journalists. In addition, a collection of luxury brand …’s facts and news could be presented to all stakeholders. But special procedures in the field of luxury goods speak against the …
Persistent link: https://www.econbiz.de/10010420965
The global luxury market, with its tremendous appeal and unparalleled glamor, increasingly captivates the attention of … from general consumer market shifts, the luxury goods market is experiencing spectacular structural changes, mostly under … serious geographical differences among markets and customers in the global luxury segment that deserve special attention …
Persistent link: https://www.econbiz.de/10013128060
Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury … of communication that is basically not selective. However, some years ago, all the luxury brands started to set up their … review, the purpose of this article is to analyze how luxury brands can manage scarcity and the use of Internet. To answer …
Persistent link: https://www.econbiz.de/10013123136
Due to frequent changes in the luxury sector but mostly to its specificity, the answers to two of the most important … questions are still controversial: "who is the luxury consumer?" and "how he/she consumes?" Conducting a study among young … female luxury consumers, the main purpose of the paper was to identify the existence of significant differences in luxury …
Persistent link: https://www.econbiz.de/10013071406
adopted by top companies in the luxury sector. The article reports on the preliminary data of a study to determine the …
Persistent link: https://www.econbiz.de/10013076283
As they travel more, the Chinese consumers are making a rapidly-growing share of their luxury purchases outside the … Mainland. There are several reasons that exhort Chinese luxury consumers to have their expenditures outside their home country …, being economic, cultural and social. With so many Chinese visiting elegant store on their travels, luxury brands must try to …
Persistent link: https://www.econbiz.de/10012952343
The aim of this paper is to determine if the standardization strategies, widely implemented by the luxury companies in … international markets, can successfully adopted in the Chinese Markets. In order to verify this statement, we analyse the luxury … of beauty ideals and consumers' behavior and expectations. We study four western luxury cosmetics companies. Although the …
Persistent link: https://www.econbiz.de/10012952362
The study aims to articulate a definition of luxury brands, to propose a framework for consumer luxury brand … States in 2009 and 2013 for selected luxury brands. The study employs factor analysis and structural equation modelling … techniques to test the hypotheses. The study finds a link between luxury products and consumer's psychological association …
Persistent link: https://www.econbiz.de/10012911148