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~subject:"Luxusgüter"
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КАБИНЕТНОЕ ИССЛЕДОВАНИЕ ТИПОЛО...
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Luxusgüter
Markenartikel
8,261
Brand
8,247
Brand management
5,664
Markenführung
5,639
Social values
5,353
Soziale Werte
5,350
Consumer behaviour
5,217
Konsumentenverhalten
5,171
Markenimage
3,601
Brand image
3,600
Theorie
1,650
Theory
1,649
Relationship marketing
1,504
Beziehungsmarketing
1,491
Deutschland
1,037
Germany
981
Value
950
USA
873
United States
852
value
802
Social Web
655
Social web
655
Welt
648
World
648
Marketingmanagement
594
Werbewirkung
593
Marketing management
587
Advertising effects
585
Kulturelle Identität
551
Cultural identity
546
Handelsmarke
538
Store brand
529
Brand loyalty
523
Online-Marketing
521
Internet marketing
520
Luxury goods
473
Corporate culture
471
Unternehmenskultur
471
Werbung
466
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Undetermined
271
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49
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Article
382
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91
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329
Aufsatz in Zeitschrift
329
Aufsatz im Buch
57
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57
Hochschulschrift
13
Aufsatzsammlung
10
Collection of articles of several authors
10
Sammelwerk
10
Thesis
8
Graue Literatur
4
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4
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2
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2
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1
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435
German
34
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4
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1
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Phau, Ian
16
Ko, Eunju
11
Atwal, Glyn
7
Uggla, Henrik
7
Kapferer, Jean-Noël
6
Meurer, Jörg
6
Powell, Shaun M.
6
Shukla, Paurav
6
Heine, Klaus
5
Seo, Yuri
5
Bryson, Douglas
4
Cheah, Isaac
4
Gurzki, Hannes
4
Hennigs, Nadine
4
König, Verena
4
Mosca, Fabrizio
4
Nagasawa, Shin'ya
4
Shimul, Anwar Sadat
4
Thaichon, Park
4
Turunen, Linda Lisa Maria
4
Wiedmann, Klaus-Peter
4
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Casalegno, Cecilia
3
Doval, Jyoti
3
Hagtvedt, Henrik
3
Joy, Annamma
3
Khalifa, Dina
3
Massi, Marta
3
Parguel, Béatrice
3
Pathak, Abhishek
3
Paul, Justin
3
Prandelli, Emanuela
3
Purohit, Sonal
3
Quach, Sara
3
Schade, Michael
3
Septianto, Felix
3
Turrini, Alex
3
Valette-Florence, Pierre
3
Wang, Ying
3
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Universität des Saarlandes
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
42
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
17
Journal of fashion marketing and management
16
Journal of retailing and consumer services
15
Journal of global fashion marketing : JGfM
9
Journal of international consumer marketing
9
International journal of advertising : the review of marketing communications
7
Psychology & marketing
7
Developing successful global strategies for marketing luxury brands
5
International marketing review
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
European journal of marketing
4
International journal of consumer studies
4
International journal of hospitality management
4
Journal of consumer marketing
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of consumer behaviour
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
Strategic change
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
International journal of wine business research : IJWBR
2
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ECONIS (ZBW)
473
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1
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date (oldest first)
1
Personality-driven luxury
brand
management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
2
Value creation for luxury brands through
brand
extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
3
Co-creating luxury brands in an emerging market : exploring consumer meaning making and value creation
Stiehler, Beate Elizabeth
- In:
Qualitative market research : an international journal
19
(
2016
)
4
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011599981
Saved in:
4
Art as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
5
Luxury branding : the case of Chanel
Sugimoto, Kana
;
Nagasawa, Shin'ya
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 292-301
Persistent link: https://www.econbiz.de/10011772101
Saved in:
6
Toward a luxury service value taxonomy : empirical evidence and future directions
Conejo, Francisco J.
;
Cunningham, Lawrence F.
;
Young, …
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179198
Saved in:
7
From means to end : understanding the millennial mind when buying luxury jewelry brands
Pavida Ratakam
;
Phallapa Petison
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10013555412
Saved in:
8
The legends of tomorrow : a semiotic approach towards a
brand
myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
9
The distributed creative
brand
image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
Luxury
brand
perception and consumer attitude to extended luxury
brand
: a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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