//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Luxusgüter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does a lack of control alter a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Luxusgüter
Brand management
17,734
Markenführung
17,321
Werbung
13,888
Advertising
11,361
Consumer behaviour
10,218
Konsumentenverhalten
10,071
Markenimage
7,362
Brand image
7,277
Markenartikel
5,541
Brand
5,474
Werbewirkung
4,545
Advertising effects
4,477
Online-Marketing
3,284
Internet marketing
3,263
Relationship marketing
2,694
Beziehungsmarketing
2,682
Social Web
2,319
Social web
2,316
Markenpolitik
2,206
Deutschland
2,072
Theorie
2,043
Theory
2,004
Marketingmanagement
1,973
Marketing management
1,953
Marketing
1,833
Germany
1,571
USA
1,524
advertising
1,409
United States
1,343
Luxury goods
909
Einzelhandel
861
Retail trade
826
Emotion
822
International marketing
799
Internationales Marketing
796
Corporate reputation
716
Firmenimage
715
Customer satisfaction
698
Brand loyalty
692
more ...
less ...
Online availability
All
Undetermined
542
Free
91
Type of publication
All
Article
722
Book / Working Paper
184
Journal
1
Type of publication (narrower categories)
All
Article in journal
629
Aufsatz in Zeitschrift
629
Aufsatz im Buch
96
Book section
96
Aufsatzsammlung
23
Hochschulschrift
22
Collection of articles of several authors
17
Sammelwerk
17
Thesis
15
Case study
10
Fallstudie
10
Graue Literatur
8
Non-commercial literature
8
Conference paper
4
Konferenzbeitrag
4
Arbeitspapier
3
Handbook
3
Handbuch
3
Working Paper
3
Mehrbändiges Werk
2
Multi-volume publication
2
Article
1
Guidebook
1
Lehrbuch
1
Market information
1
Marktinformation
1
Ratgeber
1
Reprint
1
Statistik
1
Textbook
1
more ...
less ...
Language
All
English
853
German
53
French
3
Author
All
Phau, Ian
23
Ko, Eunju
16
Seo, Yuri
13
Septianto, Felix
13
Atwal, Glyn
12
Kapferer, Jean-Noël
12
Wiedmann, Klaus-Peter
11
Shimul, Anwar Sadat
10
Uggla, Henrik
9
Valette-Florence, Pierre
8
Batat, Wided
7
Bryson, Douglas
7
Cedrola, Elena
7
Hennigs, Nadine
7
Nagasawa, Shin'ya
7
Shukla, Paurav
7
Dion, Delphine
6
Geerts, Angy
6
Park, Jungkun
6
Powell, Shaun M.
6
Sung, Billy
6
Thaichon, Park
6
Ahn, Jiseon
5
Amatulli, Cesare
5
Cheah, Isaac
5
Choi, Tsan-Ming
5
Heine, Klaus
5
Hyun, Sunghyup Sean
5
Joy, Annamma
5
Klarmann, Christiane
5
König, Verena
5
Meurer, Jörg
5
Moore, Christopher M.
5
Pitt, Leyland F.
5
Quach, Sara
5
Veg-Sala, Nathalie
5
Chevalier, Michel
4
Choi, Yung Kyun
4
Christodoulides, George
4
Guido, Gianluigi
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Springer International Publishing
2
Verlag Dr. Kovač
2
Peter Lang GmbH
1
Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Braunschweig
1
Universität des Saarlandes
1
more ...
less ...
Published in...
All
Journal of business research : JBR
76
The journal of brand management : an international journal
51
Journal of fashion marketing and management
31
Journal of retailing and consumer services
30
The journal of product & brand management
25
Journal of global fashion marketing : JGfM
17
SpringerLink / Bücher
15
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Asia Pacific journal of marketing and logistics
9
Journal of international consumer marketing
9
Psychology & marketing
9
The IUP journal of brand management : IJBRM
9
International journal of hospitality management
8
International marketing review
7
Journal of strategic marketing
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Journal of travel and tourism marketing
6
Springer eBook Collection
6
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
The Oxford handbook of luxury business
5
Central European business review : CEBR
4
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of consumer behaviour
4
Journal of revenue and pricing management
4
Management for Professionals
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Palgrave Advances in Luxury
4
Palgrave advances in luxury
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Management
4
Strategic change
4
more ...
less ...
Source
All
ECONIS (ZBW)
906
EconStor
1
Showing
1
-
10
of
907
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The language of champagne in nineteenth-century Britain
Harding, Graham
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
Saved in:
2
Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
3
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Selling dreams : the role of
advertising
in shaping luxury brand meaning
Brioschi, Arianna
- In:
Brand culture
,
(pp. 198-210)
.
2005
Persistent link: https://www.econbiz.de/10003239396
Saved in:
5
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
7
Green
advertising
for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
8
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury
advertising
and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
9
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
10
Luxury brand
advertising
: editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->