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~subject:"Luxusgut"
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Abundant rarity: The key to lu...
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Luxusgut
Luxury goods
26
Luxusgüter
26
Brand management
19
Markenführung
19
Consumer behaviour
15
Konsumentenverhalten
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Markenartikel
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Markenpolitik
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Rarity
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Price
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Vergleich
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Wirtschaftswachstum
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Age group
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Altersgruppe
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Brand image
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Brand love
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CSR
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Desirability
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Fashion
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Kapferer, Jean-Noël
5
Bastien, Vincent
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Brexendorf, Tim Oliver
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Kernstock, Joachim
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Powell, Shaun M.
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Journal of brand management: advanced collections
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
2
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
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3
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
4
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009623746
Saved in:
5
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10004926077
Saved in:
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