Basir, Mohd Sah; Ahmad, Syed Zamberi; Kitchen, Philip J. - In: International Journal of Management and Marketing Research 3 (2010) 1, pp. 51-73
The objectives of this paper are to understand the influence of sales skills dimensions namely: interpersonal skills, salesmanship skills, technical skills and marketing skills on salesperson performance in Telekom Malaysia (TM) Berhad, a major Malaysian telecommunication corporation. Data was...