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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226
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Management science in marketing
Montgomery, David B.; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10000049819
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968
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Organizing and managing the marketing function
Appleman, Mark J. - 1973
Persistent link: https://www.econbiz.de/10000328073
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Industrial marketing management : cases and readings
LaPlaca, Peter J. (contributor) - 1984 - 1st ed
Persistent link: https://www.econbiz.de/10000331662
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Scientific marketing management
White, Percival - 1978 - Repr. ed
Persistent link: https://www.econbiz.de/10000683644
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The practical approach to marketing management
Morse, Stephen - 1967
Persistent link: https://www.econbiz.de/10000567605
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Marketing-Management und Qualität des Lebens
Specht, Günter - 1974
Persistent link: https://www.econbiz.de/10000042942
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Marketing management : concepts, practice and cases
Haas, Robert E.; Wotruba, Thomas R. - 1983
Persistent link: https://www.econbiz.de/10000047033