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Inside marketing : practices, ideologies, devices

Zwick, Detlev (contributor); Cayla, Julien (contributor) - 2011

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Digital Business : Strategien, Geschäftsmodelle und Technologien

Wirtz, Bernd W. - 2024 - 8., überarbeitete und erweiterte Aufage

Digital Business ist ein wesentlicher Erfolgs- und Wettbewerbsfaktor für Unternehmen. Das Buch behandelt die Grundlagen, Entwicklungsmöglichkeiten und Geschäftsmodelle. Neben operativen Managementthemen werden auch die digitale Transformation, die digitale Automatisierung und Robotik,...

Persistent link: https://www.econbiz.de/10014505164

How managers' shared mental models of business-customer interactions create different sensemaking of social media

Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16

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Managing business in a multi-channel world : success factors for E-business

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Managing the advertising activities in the system of integrated brand promotion of an enterprise

Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136

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Luxury Fashion Retail Management

Choi, Tsan-Ming (ed.); Shen, Bin (ed.) - 2017

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of...