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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001468264
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Service management and marketing : customer management in service competition
Grönroos, Christian - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003365020
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Service management and marketing : managing the service profit logic
Grönroos, Christian - 2015 - Fourth edition
Persistent link: https://www.econbiz.de/10013546911
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Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10013501961
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Language use in services : recent advances and directions for future research
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Journal of business research : JBR 72 (2017), pp. 114-118
Persistent link: https://www.econbiz.de/10011645519
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Marketing as promise management : regaining customer management for marketing
Grönroos, Christian - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 351-359
Persistent link: https://www.econbiz.de/10009524513