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Marketing in business management : text and readings
Shaw, Steven J.; Gittinger, C. McFerron - 1963
Persistent link: https://www.econbiz.de/10002800624
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Marketing management in action
Buell, Victor P. - 1966
Persistent link: https://www.econbiz.de/10001966001
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Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.; Lazer, William - 1958
Persistent link: https://www.econbiz.de/10001503752
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Management science in marketing
Montgomery, David B.; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10000049819
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Fundamentals of managerial marketing
Gentry, Dwight L.; Shawver, Donald L. - 1964
Persistent link: https://www.econbiz.de/10002235407
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Chinese Marketing and Management Scales
Yau, Oliver H.; Lee, Bernard - 2024
: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …
Persistent link: https://www.econbiz.de/10015075815
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The marketing accountability imperative : driving superior returns on marketing investments
Dunn, Michael E.; Halsall, Chris - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003788356
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Modern marketing : dynamics and management
Hepner, Harry Walker - 1955
Persistent link: https://www.econbiz.de/10000550766