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Reputation management : the key to successful public relations and corporate communication

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Reputation management : the key to successful public relations and corporate communication

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Creating corporate reputations : identity, image, and performance

Dowling, Grahame R. - 2001

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Strategic reputation management : towards company of good

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Promoting nonprofit organizations : a reputation management approach

Kinzey, Ruth Ellen - 2013

Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement