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Marketing management
Winer, Russell S. - 2004 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004782016
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Marketing management
Winer, Russell S. - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004892624
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10004921585
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Marketing management
Winer, Russell S.; Dhar, Ravi - 2011 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728263
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Management von Beschaffung, Produktion und Absatz : Leitfaden mit Praxisbeispielen
Palupski, Rainer - 2002 - 2., erg. und durchges. Aufl.
Persistent link: https://www.econbiz.de/10001424133
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Global business : environments and strategies : managing for global competitive advantage
Hough, Johan (contributor); Daniels, John (contributor) - 2001 - Reprint.
Persistent link: https://www.econbiz.de/10004444870
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The product manager's handbook : the complete product management resource
Gorchels, Linda - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004599267
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International marketing : analysis and strategy
Onkvisit, Sak; Shaw, John J. - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10004787437
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Medienmanagement
Altendorfer, Otto (contributor)
Persistent link: https://www.econbiz.de/10004790655
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E-business : organizational and technical foundations
Papazoglou, Michael P. - 2006
Persistent link: https://www.econbiz.de/10004845278