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How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion
Stadler, Christopher J. - 2011
Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … customer-centered advertising that is both novel and interesting. This research explores the magic of the advertising creative …
Persistent link: https://www.econbiz.de/10009447341
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A - G
Koschnick, Wolfgang J. - 2003 - 3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001814277
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H - O
Koschnick, Wolfgang J. - 2003 - 3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001814300
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P - Z
Koschnick, Wolfgang J. - 2003 - 3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001814302
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Commercial management : theory and practice
Lowe, David - 2013
Persistent link: https://www.econbiz.de/10010215032
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10004755180
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How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom - 2008
Persistent link: https://www.econbiz.de/10004908820