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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
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E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
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Managing business in a multi-channel world : success factors for E-business
Saarinen, Timo (ed.); Tinnilä, Markku (ed.);  … - 2006
Persistent link: https://www.econbiz.de/10011479733
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Social media and management fashions
Madsen, Dag Øivind; Slåtten, Kåre - In: Cogent business & management 2 (2015), pp. 1-17
The management fashion literature has highlighted the role played by business media (i.e. print media outlets) in the diffusion and dissemination of new management concepts and ideas. However, in the last few years, we have witnessed the emergence of social media. Recent research has shown a...
Persistent link: https://www.econbiz.de/10012036321
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
Persistent link: https://www.econbiz.de/10012040334
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Business skills : all-in-one
Tracy, John A.; Anderson, Mary Ann; Anderson, Edward G. … - 2018
your writing ; Writing emails that get results -- book 7. Digital marketing: Understanding the customer journey ; Crafting … winning offers ; Pursuing content marketing perfection ; Blogging for business ; Following up with email marketing … everything you need to hone your abilities and translate them into a bigger paycheck. Whether youre tasked with marketing or …
Persistent link: https://www.econbiz.de/10011995134
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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Digitalization and the future of management learning : new technology as an enabler of historical, practice-oriented, and critical perspectives in management research and learning
Laurell, Christofer; Sandström, Christian; Eriksson, Klas - In: Management learning : the international journal for … 51 (2020) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10012154487
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Analyzing user sentiment in social media : implications for online marketing strategy
Micu, Adrian; Micu, Angela Eliza; Geru, Marius; … - In: Psychology & marketing 34 (2017) 12, pp. 1094-1100
Persistent link: https://www.econbiz.de/10011788866
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Luxury Fashion Retail Management
Choi, Tsan-Ming (ed.); Shen, Bin (ed.) - 2017
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of...
Persistent link: https://www.econbiz.de/10012396283