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Haines, Steven - 2012

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Entrepreneurial marketing : an effectual approach

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"How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about...

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Service provider - customer interactions : key to success of innovative services

Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]

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"Service Design" in touristischen Destinationen : Gästeorientierte Produktentwicklung mit Service Design

Untersteiner, Janosch - 2015

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